Yous and Yay receive guests they admire and explore their inspiration and motivations in personal conversations. Yous and Yay delve deeper into the fascinations of their conversation partners via rabbit holes. These take the viewer to the history of the Wuppies, the French cult film ‘La Haine’, street poetry in Rotterdam, the video clips of Missy Elliott and the cultural heritage of the song ‘You’ll never walk alone’. Each and every one of them is a side path that surprises, amazes, provides context or inspires. Yous and Yay, the two homo universales of the Dutch cultural scene, have been pioneering creators for years within and outside their own range of disciplines (music, literature, film, graphic design). Yous & Yay in the wild abandons the idea of ​​what a cultural programme should be and navigates right through all genres, disciplines and other cultural pigeonholes.