Club Goa was a 2005 Swedish TV show in which STRIX Television's 12 most famous reality TV stars went on a bar tour to Goa, India. In 2005, several reality shows had been aired in Sweden on the commercial channels TV3, TV4 and Kanal 5, as well as on SVT, for a couple of years and produced quite a few celebrities in the process. TV3 took it on themselves to gather the most famous Swedish reality show participants from such shows, including Expedition Robinson, Big Brother, Baren, and so forth to run a restaurant in Drop Anchor, Goa, India. The show was never a big success on TV3. Club Goa was built upon strong characters and big cultural challenges. In the first series there were former reality TV participants from various shows that were highly familiar to the audience. The journey ended at a beach club in Goa, where celebrities were not just expected to work as bartenders, but also to take responsibility for the bar, the restaurant, marketing, and big events. One after another they were forced to leave the party and return home to a freezing winter. The last one standing on the beach won .