From Wikipedia, the free encyclopedia. Juan Carlos Cremata Malberti (born November 18, 1961, Havana, Cuba) is a Cuban Film Director. He started his career as an author and actor for children’s TV shows, made for the Cuban Institute of Radio and Television from 1981 to 1987. He is above all famous for his movie Viva Cuba, which received the Best Children’s Film award at the Cannes International Film Festival in 2005.