Fernando A. Rivero (Mexico City, February 9th 1902 – April 20th 1975) was a Mexican set designer, film director, painter, actor, and writer, regarded as a foundational figure—“the father” of Mexican film scenographers. He studied architecture but left the program for financial reasons, worked at the jewelry shop El Nuevo Mundo, emigrated to the United States in 1927 to work as a draftsman for advertising companies and newspapers, and returned to Mexico in 1931. After inheriting money upon his grandfather’s death, he founded the Compañía Anunciadora Mexicana; a later press note also states he was orphaned at age four and adopted by relatives, and that he began professionally in advertising, following the example of his father, Pedro Rivero Noriega.