Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris(/ˈluːdəkrɪs/), is an American rapper and actor. Born in Champaign, Illinois, Ludacris moved to Atlanta, Georgia, where he first began rapping. Starting with a brief stint as a DJ, he formed his own record label, Disturbing tha Peace, in the late 1990s to release his debut studio album, Incognegro (1999), independently. After its single, "What's Your Fantasy" (featuring Shawnna), became a top 40 hit on the Billboard Hot 100, the album was re-released by Def Jam Recordings as his major label debut, Back for the First Time (2000). The latter album peaked at number four on the Billboard 200 and spawned his second top 40 single, "Southern Hospitality" (featuring Pharrell).