Betise Assumpção, born on November 30, 1967, in São Paulo, Brazil, is a multifaceted media professional with a career spanning journalism, film production, and international media. Early in her career, Assumpção worked as a journalist and gained unique insight into the world of motorsport, notably working with legendary Formula One driver Ayrton Senna. Her time with Senna provided her with an intimate perspective on the sport and its global impact, shaping her understanding of storytelling and media.