After graduating from UCLA with honors Robert began directing fashion videos. His accounts included Reebok, JC Penny, Swatch and Vuarnet-France. Robert also did music video work, including artistic collaborations with Ice-T, Sir Mix Alot, Bob Marley's The Wailers and Soundgarden. His success in the world of style and glamour led to recruitment by Hugh Hefner's Playboy Entertainment Group as a director, producer, writer and photographer.