Lord Alexander Hesketh, born on October 28, 1950, is a British aristocrat and former Formula 1 team owner known for founding Hesketh Racing in the early 1970s. Hesketh, who became the 3rd Baron Hesketh, brought a unique, flamboyant spirit to Formula 1. His team was known for its unconventional style, often defying F1 norms with an approach that combined serious racing with a high-profile, party-like atmosphere.