Brandon Christopher McCartney, known professionally as Lil B and Lil B The BasedGod, is an American rapper, songwriter, and media personality. He has recorded both solo and as a member of the Berkeley, California-based hip hop group the Pack. His solo work spans several genres, including hip hop, new age, jazz, indie rock and choral music. He calls his alter ego the BasedGod and describes his work as "based"—a term he coined, which denotes a lifestyle of positivity and boldness—and is noted for his extensive use of social media to build an online cult following.