Piers Ibbotson was born in 1957 in Bristol, England, UK. Piers trained originally as a scientist and worked in the oil industry for a number of years before entering the theatre in 1980. He had a successful career as a performer, working at the Royal National Theatre and the Royal Shakespeare Company as well as making appearances in TV and film. In 1990 he became an Assistant Director with the Royal Shakespeare Company working alongside some of the best directing talent in the British theatre. It was this experience, observing the techniques and approaches of directors, working to tight deadlines with dynamic creative groups that began his interest in the transfer of skills from the Arts to Business. He now runs Directing Creativity which was developed originally for The Royal Shakespeare Company with the support of Allied Domecq plc. Directing Creativity provides management development, training and consultancy for business, using techniques and approaches from the world of theatre; with the dual objectives of enhancing business performance and developing closer links between industry and the arts. Visit www.piersibbotson.co.uk, for further information.