Felix Arvid Ulf Kjellberg (born 24 October 1989), known online as PewDiePie, is an England-based Swedish YouTuber, comedian, gamer, and philanthropist, known primarily for his Let's Play videos and comedic formatted shows. After registering his eponymous YouTube channel in 2010, he primarily posted Let's Play videos of horror and action video games. His channel experienced substantial growth in popularity over the next two years, and he reached 1 million subscribers in July 2012. Over time, his style of content diversified to include vlogs, comedy shorts, formatted shows and music videos.