Nicomaine "Maine" Dei Capili Mendoza-Atayde (born March 3, 1995) is a Filipino television host and actress. She is best known for her viral Dubsmash videos and her role as Yaya Dub in the noontime variety show Eat Bulaga! segment "Kalyeserye", previously aired on GMA Network and worldwide via GMA Pinoy TV. Her rise to fame is often described as phenomenal and unconventional due to the unscripted forming of AlDub love team in Eat Bulaga! on July 16, 2015, where she was paired with Alden Richards. AlDub is a portmanteau of Richards' first name and Mendoza's character in "Kalyeserye".