Cordic was born in the Hazelwood neighborhood of Pittsburgh and attended Central Catholic High School. He started in radio as a staff announcer and substitute sportscaster at WWSW-AM.[1] When morning host Davey Tyson left the station in 1948, Cordic was one of a number of staffers given the opportunity to replace him. At first a straightforward announcer, Cordic began introducing comedy to his program—first in subtle ways, such as reading a sports score for "East Overshoe University" along with the real scores, and later by adding a repertory company of supporting comic characters. The morning show, renamed Cordic & Company, became the most popular in Pittsburgh.