Lovely Madge Evans was the perennial nice girl in films of the 1930s. By then, she had been in front of the camera for many years, starting with Fairy Soap commercials at the age of two (she sat on a bar of soap holding a bunch of violets with the tag line reading "have you a little fairy in your home?"). 'Baby Madge' also lent her name to a children's hat company. In 1914, aged five, she was picked out by talent scouts to appear in the William Farnum movie The Sign of the Cross (1914), followed by The Seven Sisters (1915) with Marguerite Clark.