Zoe Tay is a Singaporean actress , a former model and was named as "Queen of Caldecott Hill" by local media and fellow referred to as "Ah Jie" (senior actress) due to her status. Tay started out as a model at the age of 16. In 1987, she was named Model of The Year. After Tay was crowned champion of the inaugural Star Search in 1988, she was offered a 3-year contract with the Singapore Broadcasting Corporation (SBC), now known as Mediacorp. While Tay had initially disliked acting, she began feeling passionate for her craft after her role in Crime and Passion in 1991. Her breakthrough performance as a materialistic young woman in Pretty Faces catapulted her into stardom. Her popularity was affirmed with a Top 10 Most Popular Female Artiste Award at the Star Awards every year for ten consecutive years since its inception in 1994. In 1996, Zoe won the Best Actress award for her role in The Golden Pillow at the annual Star Awards. In 2004, she was the first actress to have been awarded the prestigious All-Time Favourite Artiste .