The Netherlands' very first influencer/YouTuber with Moroccan blood, Selma Omari, has been determined from an early age to escape from the poor Rotterdam Crooswijk, where the prospects of a great future are usually slim. American-style, she dreams of building her own empire. And so she moves unapologetically within the world of Instagram, with over half a million followers, but not without a struggle. What lies behind this seemingly confident, fashion-conscious and stylish woman? And to what extent does she manage to maintain herself in her (obsessive) path to success?