Saffet, who came to Istanbul from his village without a penny to his name, starts working as an apprentice. With the money he saves, he buys a sherbet cart and starts selling sherbet. He then owns a shop and a chain of fruit juice factories. Despite being very wealthy, Saffet leads an unhappy life. To alleviate this unhappiness, he marries three times. These three women, who are very different from one another, will make Saffet's life a living hell.