The documentary Ether Of Hate explores the triangle of power in Serbia - the church, the political elite and the media and their mutual symbiosis in creating an atmosphere of hatred and intolerance towards the LGBTIQ+ population. Focusing primarily on the narratives that followed the holding of EuroPride in Serbia in 2022, through archival footage, interviews and analysis, it is revealed how public discourse is shaped, who creates it and with what intentions. The film shows a picture of that September in which the masks fell, putting it in the context of everything that came before, and everything that will follow later.