An animated documentary that explores the phenomenon of bodybuilding and examines the relationship fitness-oriented men have with their own bodies. Through interviews inspired by journalistic techniques, the film presents the stories of three men who use exercise as a way to cope with inner traumas that have often resulted in low self-esteem. Each protagonist started working out for different reasons: one was bullied by classmates for being too skinny, another was pressured by his father to go to the gym to lose weight, and the third experienced domestic violence. All three started working out. All three built muscles.