The psychomotor development of a young child followed between the ages of 8 and 18 months serves as a reminder of how this extraordinary potential for human development will very quickly be undermined by the capture of the child's attention via screens, with the aim of making him or her as good a part of consumerist society as possible as quickly as possible. The film is based on a discrepancy between this global phenomenon of child sacrifice, with its devastating effects, which is the work of the mass media, and an 'experimental' cinematographic language that cannot be retrieved by what is known as the 'attention economy'.